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Grocery Market Shows 2.2% Increase In Last Quarter: Kantar Worldpanel

Published on Jun 7 2017 10:57 AM

Grocery Market Shows 2.2% Increase In Last Quarter: Kantar Worldpanel

The value of the grocery market has increased by 2.2% during the past quarter compared with last year, according to the most recent figures from Kantar Worldpanel, published today (7 June) .

It also outlines that the sector is worth €2.37 billion over the 12 weeks – up €50 million on last year.

The latest figures also show that the market 'continues to grow despite continued price deflation'.

David Berry, director at Kantar Worldpanel, explains: “With the average price per pack falling slightly, growth has been driven by households buying extra items, with the average shopping basket increasing in size. Retailers’ own brands continue to lead the way, growing sales by 3.8% and accounting for 54% of grocery purchasing.”

The highlights also shows that SuperValu remains in the top spot with a clear 0.5 percentage point lead over Tesco in second place.

Reportedly, sales at SuperValu have increased by 1.2% as shoppers added more items to their trolleys, spending an additional €1 on average per trip compared with this time last year.

Tesco has moved back into second place, edging slightly ahead of Dunnes Store capturing a 22.0% share of the market. While value sales increased only slightly by 0.3%, volume sales continue to tell a more positive story – up 4.6% year on year as shoppers visit Tesco more regularly.

Berry also said that Lidl and Aldi have also enjoyed strong performances during the past 12 weeks.

"Growth for Lidl has accelerated to 2.7% with Aldi boosting sales by 4.0%. Lidl now captures 11.4% of the grocery market, with Aldi just behind with an 11.2% share." He added.

© 2017 - Checkout Magazine by Donna Ahern

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