Ocean plastic, and plastic in general, has captured the public imagination like nothing before, fuelled by a national and global media dominated by the subject of climate change. As 2019 marks and important milestone in Irish consumers’ environmental consciousness, Maev Martin looks at what this means for brands and retailers
It means, among other things, that demand among consumers for sustainable packaging has grown significantly and is likely to continue to grow over the coming years. Statistics reveal that only 30% of Europe’s plastic is recycled.
However, in March, MEPs voted in favour of a new EU directive banning single-use plastic, including cutlery, cups and plates, cotton buds, straws, drink-stirrers and balloon sticks, from 2021.