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Packaging And Design

SuperValu Launches New Reusable Fruit, Veg & Bakery Bags

By Donna Ahern
SuperValu Launches New Reusable Fruit, Veg & Bakery Bags

SuperValu has launched a new, reusable fruit, vegetables and bakery bag, which is washable and certified food safe.

The new bags are a sustainable alternative for customers, who can reuse the shopping bags for their next visit to their local SuperValu, the retailer said. 

"SuperValu is working hard to offer our customers sustainable choices with continuous measures being introduced to meet this,” said Ray Kelly, interim managing director, SuperValu.

Grocery shoppers can purchase two reusable bags for €1 at designated points in most stores nationwide.

SuperValu said that its is on a mission to make packaging as sustainable as possible as part of their commitment to making 100% of its own-brand, fresh produce and in-store packaging recyclable, reusable or compostable by 2025.

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