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Aldi Signs Five-Year, €70M Contract With Flower Provider JZ Flowers

JZ Flowers and Aldi Ireland have agreed a new five-year, €70 million contract that will see Naas-based flower supplier provide 33 million fresh flower stems annually to Aldi stores nationwide.

The deal is the culmination of the significant expansion of JZ Flowers, which recently opened a new €1.3 million, 51,000 square foot packing facility in Naas.

JZ’s facility also includes an enhanced Aldi Design Centre where Aldi experts choose the best designs for each season to suit Aldi shoppers and current colour trends.

It is solely dedicated to supplying Aldi with fresh cut flowers.

“We are delighted to be one of Aldi’s long-term suppliers in Ireland. Aldi’s unique partnering and sourcing model provides the confidence to invest in and develop our Irish operations,” Wayne Rowlatt, JZ’s Director, said.

“We’re immensely proud of our new facility in Naas and our dedicated team that supply fresh flowers daily for Aldi’s customers throughout Ireland.”

Blooming Relationship

Aldi sold almost 4.2 million bouquets last year, capturing 21.1% of the value share of market sales across Ireland.

Sales of fresh cut flowers have continued to grow in 2019 following strong interest from customers in Aldi’s Valentine’s Day, Fairtrade Fortnight and Mother’s Day ranges.

“Aldi Ireland’s five-year contract with JZ Flowers supports our strategy of long-term partnerships with suppliers,” John Curtin, Group Buying Director Aldi Ireland, said.

“We now work with over 175 Irish suppliers and these relationships allow us to provide our customers with the very best products at unbeatable prices day-in, day-out. In turn, our suppliers receive the security they need to invest in their businesses to lower costs and improve quality for Aldi and our shoppers.”

© 2019 Checkout – your source for the latest Irish retail news. Article by Aidan O’Sullivan. Click sign-up to subscribe to Checkout.

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