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Reverse In Fortunes As Bakery Genesis Crafty Eyes Expansion

Published on Aug 28 2019 11:50 AM in Private Label tagged: cakes / McErlain's Bakery / Paul Allen / Genesis Crafty

Reverse In Fortunes As Bakery Genesis Crafty Eyes Expansion

Bakery Genesis Crafty, a once 50-year family-run business which went into administration and was sold to Paul Allen, has seen a reverse in fortunes and is planing a jab and investment boost worth more than €800,000.

As reported by the Irish Times, the Northern Irish-based bakery is looking to create 35 new jobs with this investment.

Reverse In Fortune

Allen, formerly CEO of Northern Ireland snack group Tayto, acquired McErlain’s Bakery, which owns Genesis Crafty, last year as part of a deal that saved over 260 jobs.

The bakery produces a range of products, private label cakes and bread for British retailers such as Marks and Spencer and Waitrose.

Allen said that Crafty had made “significant progress” in the last few months, opening up the opportunity to expand.

“We have consolidated our operations, refined our distribution and sought to build upon the strong relationships that we have with premium retailers across the UK and Ireland,” he said.

He added that the upcoming Christmas period has seen the demand for its pancakes, scones, cakes, and bread skyrocket.

“This is an exciting era for the company and it is great to be looking for new staff to share in our journey,” he said.

© 2019 Checkout – your source for the latest Irish retail news. Article by Aidan O’Sullivan. Click sign-up to subscribe to Checkout.

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