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Aldi Sponsors National Brown Bread Baking Competition

By Publications Checkout
Aldi Sponsors National Brown Bread Baking Competition

Aldi Ireland has announced that it will once again sponsor the National Brown Bread Baking Competition.

This year the event is in association with the National Ploughing Association (NPA) and the Irish Countrywomen’s Association (ICA).

The winner’s brown bread will be stocked in all Aldi Stores in Ireland for twelve months. They will also receive a share of the profits, which according to the retailer, could reach €15,000 for the year.

Relaunched five years ago by the NPA, the competition now receives entries from each of the 26 counties in Ireland.

Huge Popularity

“Given the huge popularity and success of the National Brown Bread Baking competition at Ploughing over the past four years, we are once again delighted to be renewing our partnership with Aldi and the ICA,” NPA Managing Director Anna May McHugh said.


“It is wonderful to see the long and great tradition of baking in Ireland alive and well at Ploughing. The total attendance figures for the 2018 National Championships came to over 240,000 and this year’s event in the new location of Ballintrane, Fenagh, Co. Carlow looks set to be bigger and better than ever,” she continued.

Keen bakers can enter via the Aldi heats by dropping their bread off at selected Aldi offices and stores across Ireland on 12 and 19 June.

ICA members can participate in the competition through local Guilds nationwide.

The four finalists selected from the Aldi bread drops, along with the four finalists selected through the ICA will compete at the National Finals.

The National Finals will be held from 17 – 19 September at the Aldi Marquee during the 2019 National Ploughing Championships in Ballintrane, Fenagh, Co. Carlow.


"At Aldi, we sell a range of great value baking essentials in our 137 stores nationwide so consumers can stock their pantries and make home baked goods all year round,” John Curtin, group buying director, said.

“Emma’s Brown Bread has proven a hit with our customers, and we hope the winner this year will achieve the same success with their brown bread,” he concluded.

© 2019 Checkout – your source for the latest Irish retail news. Article by Aidan O’Sullivan. Click sign-up to subscribe to Checkout.

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