Private Label

Lidl Ireland Launches Healthy Eating Campaign

By Donna Ahern
Lidl Ireland Launches Healthy Eating Campaign

Lidl Ireland has recently launched a healthy eating campaign called Food Heroes across all stores in the Republic of Ireland and Northern Ireland, which will run until 8 April.

The Food Heroes is a multichannel loyalty campaign, created by tcc  global that 'aims to make healthy eating fun and drive customer engagement'.

The German retailer said that the campaign promotes the consumption of fruit and vegetables with The Goodness Gang, a collection of seven characters which includes Pat Pear, Connor Carrot, Bob Broccoli and Ben Banana.

“This campaign is all about making healthy eating fun. We want to engage families in the benefits of fruits and vegetables, their flavour and their nutritional value.” Jenny O’ Callaghan, campaign planning supervisor at Lidl Ireland said.

Promoting Nutritional Value


The campaign has been executed; in-store with toys, an app, recipe cards and boards promoting the nutritional value of each fruit and vegetable linked to the Goodness Gang characters.

There was also an outdoor arcade-style claw crane game at bus stops in Dublin that generated engagement across digital channels.

Lidl Ireland shoppers can collect Goodness Gang Free with 20 stickers or for €3.99 with 10 stickers. Shoppers receive 1 sticker for every €10 spend in transactions over €20.

© 2018 - Checkout Magazine by Donna Ahern

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