Get the app today! App Store Play Store

M&S Launch Croissant-Bread Hybrid

Published on Oct 19 2016 4:02 PM in Private Label tagged: M&S / Croloaf / Croissant

M&S Launch Croissant-Bread Hybrid

The UK’s first croissant-loaf– hit supermarket shelves at M&S stores today reports Mailonline.ie

The savoury loaf which is aptly named a ‘Croloaf’, can be sliced just like normal bread but essentially tastes like a buttery croissant. M&S bakery spokeswoman Sadia Usman said: 'Our croissant loaf is perfect for those who like the convenience of grabbing a slice of toast for breakfast but love the delicious buttery taste of croissants. Despite being made with rich French butter, seemingly one slice contains 114 calories which is more than a third less than the 340 calories found in an average croissant.

The new breakfast pastry treat was created in a similar vein to its croissant hybrid predecessor the ‘Cronut’. The cronut is a unique croissant and donut fusion creation by a New York City pastry chef Dominique Ansel and trademarked by Dominique Ansel Bakery, SOHO.

Unlike a croissant, which needs to be eaten on the same day it's bought, M&S says the croloaf tastes just as good when it's a few days old. It remains to be seen when it will be available in Irish M&S grocery stores.

© 2016 - Checkout Magazine by Donna Ahern

Share on Facebook Share on Twitter Share on LinkedIn Share via Email