St. Patrick’s Festival Announces New Cultural Partnership With Tesco
St. Patrick’s Festival has announced a new two-year cultural partnership with Tesco Ireland entitled 'Tesco Finest - A Celebration of Irish Culture'.
The programme partnership will feature a diverse range of events, many of which will take place at the new three-day festival village in Merrion Square, Dublin, which runs from Saturday 14 - 18 March 2019.
“We are delighted to announce this exciting partnership with the team at Tesco Ireland, and we look forward to working on an inclusive, celebratory and diverse cultural programme for 2019 and into the future,” Susan Kirby, St. Patrick’s Festival CEO said.
Aside from activities, Tesco will 'work closely' with local Irish suppliers to showcase Irish food and drinks at the festival village.
"This is something our colleagues are very excited about," Claire O’Donnell, head of brand activations, Tesco Ireland said.
"As a team we can’t wait to bring our culture of little helps to life across the Festival, supporting a whole host of cultural events and activities for colleagues, customers and families to enjoy." .
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