FoodCloud Founders Named Businesswomen Of The Year

By Publications Checkout
FoodCloud Founders Named Businesswomen Of The Year

The co-founders of FoodCloud, Iseult Ward and Aoibheann O’Brien have been named joint Businesswomen of the Year by Image magazine.

The duo behind the food redistribution company, which uses an app to help busiensses avoid food waste by getting leftover, still edible products to charities that can use them, were awarded the honour at this year’s Image Business Woman of the Year Awards.

FoodCloud’s Story

Ward and O’Brien first launched FoodCloud in October 2013, with the help of LaunchBox, an accelerator programme run by Trinity college.

Their aim was to make it easier for businesses to redistribute surplus food, tackling not only the issue of food waste, but also food insecurity.


They created an app that would make it easy for businesses to link up with local charities. It works by allowing the business to upload what they have to take away, after which local charities are notified, and can go and collect it.


FoodCloud’s success has been driven by its partnerships with major retailers. Its first big success was with Tesco Ireland, which was an early adopter of the app, and Tesco has recently brought it to the UK.

Other major retailers that have signed up include both Aldi and Lidl. Aldi has already reported that it has donated over 691,000 meals via FoodCloud.

© 2017 - Checkout Magazine by Jenny Whelan

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