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Retail Intelligence

Musgrave's Launch Brand Opportunities Brochure

Musgrave’s has recently launched its Brand Opportunities 2017/18 brochure at its annual supplier conference at the Rochestown Park Hotel, Cork.

Now in its fourth year, the brand campaign and promotions guide, showcases the combined and ever increasing consumer reach of SuperValu and Centra.

Brand Opportunities extensive channel portfolio of; digital offers, branded inserts, vouchers, competitions, coupons and promotional packages, helps brands to generate that 'lightbulb moment', to create campaign ideas that get consumers switched-on to their promotions.

Speaking at the launch, Eamon Howell, trading director, Musgrave commented that, “Brand Opportunities has increased the scope of data driven consumer insights and the range of promotional options.

"It has also significantly enhanced the online and off line sales channels available to brands to target consumers successfully and ultimately make their brands at home in their hands.”

Brand Opportunities is essentially ‘a brand go to ideas bank’ for marketing professionals, providing them with strategic and tactical sales channels to deliver single or multi-layered consumer campaigns.

Its clear content displays the unrivalled opportunities for brands to grow sales and increase market share, utilising Ireland’s leading retail supermarket and convenience stores’ direct to consumer channels.

© 2017 - Checkout Magazine by Donna Ahern

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