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SuperValu Launches Beef Producer Guidelines

By Donna Ahern
SuperValu Launches Beef Producer Guidelines

SuperValu has become the first retailer in the Irish market to provide guidance and support for beef farmers with the launch today of its Beef Producer Guidelines.

The grocery retailer developed the guidelines in association with their meat producers Kepak and ABP, who supply beef to SuperValu stores across the country from independent Irish farmers.

Commenting at the launch of the Beef Producer Guidelines, Martin Kelleher, Managing Director, SuperValu, said, “Working with over 1,800 Irish suppliers, SuperValu supports more local food businesses in communities across the country than any other grocery retailer.

"The guidelines are a link between producers and consumers and provide advice and guidance to farmers on improving the quality of their beef under a range of headings, including breeding and genetics, animal nutrition, housing management and health," the retailer said in a statement.

SuperValu said that it 'also hopes that the guidelines will help contribute to consistent beef quality for its independent store network and consumers'.


“Our independently-owned stores are committed to providing the highest-quality, locally-sourced fresh meat and this guide provides the support and advice that Irish beef producers need to access our supply chain and to get a better return on their investment. The guidelines also guarantee that SuperValu stores around the country have access to a consistent supply of high-quality, locally sourced beef,” Kelleher added.

© 2018 Checkout – your source for the latest Irish retail news. Article by Donna Ahern. Click subscribe to sign up for the Checkout print edition. 

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