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Retail Intelligence

Tesco's Clubcard Leads The Way In Loyalty Race

According to the latest Consumer Insights study by Empathy Research, Tesco’s Clubcard is the most popular supermarket loyalty programme, with more than 8 out of 10 (87%) respondents that are signed up to supermarket loyalty card schemes currently registered with it.

The research also found that 9 out of 10 Irish consumers (91%) are currently registered to a supermarket loyalty/club card scheme.

After Tesco, the next most popular loyalty schemes are those of Dunnes Stores (71%) and SuperValu (59%).

The Tesco Clubcard is equally popular among both males (87%) and females (87%), while females are significantly more likely to be registered with Dunnes Stores (79% vs. 62% males) or SuperValu (64% vs. 54% males).

Almost two-thirds of loyalty card owners (65%) indicated that they scan their loyalty card every time they are shopping. A further 31% remember to scan their loyalty card 'most of the time'. Females are significantly more likely to scan their loyalty card every time they shop (72% vs. 57% males).

Key chain style cards are the preferred style of loyalty card, with three fifths of consumers (58%) stating their preference for them over the more traditional credit card style (33%).

 

Click here for more information from Empathy Research.

© 2015 - Checkout Magazine by Niall Swan

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