Jan Zijderveld, President of Unilever's European operations, has told Checkout that the FMCG giant is renewing its focus on Ireland, as it seeks to 'win' consumers.
“We are putting a few more resources back into Ireland to make sure we are winning in Ireland," Zijderveld explains, in an interview published in the forthcoming November edition of Checkout.
Zijderveld adds that Nick Johnson, who was appointed managing director of Unilever Ireland in 2014 is "doing a great job" overseeing the Irish business.
While Unilever has sought to grow its business in emerging markets in recent years, Zijderveld, who has been with Unilever since 1987, believes there are still plenty of growth opportunities for the group in Europe.
“Europe is still the richest collection of people in the world – 500 million people with a $15-trillion economy,” he says.
“It’s an economy that is […] open, with clear and free infrastructure, with peace, with good laws, with good rules, with an educated population. It’s a huge piece of the pie, and within that there are always opportunities.”
© 2015 - Checkout Magazine by Stephen Wynne-Jones