McGargles craft beer has released a 10-second advertisement to be broadcast across Exterion Media’s Retail Digital formats, with accompanying posters appearing across the PurchasePoint network. The OOH ads for the recent Love Irish Food award winner have been developed by OwensDDB as part of the creative bursary that was one of the prizes.
Artisan cheese maker Mike’s Fancy Cheese has announced that sales of its Young Buck raw milk blue-veined product have grown 50% in Ireland over the last two years. The Co. Down-based company attributes this growth to its partnership with La Rousse Foods in Dublin, which has marketed the cheese in the capital, while also using the cheese in its bakery.
C&C Group has entered into a strategic distribution agreement with San Miguel in Thailand. The deal will allow the company to expand the marketing, distribution and sales of Magners Cider in the country, one of the brand’s biggest cider markets in Asia.
Northern Irish bakery Irwin’s has teamed up with Tourism Ireland to promote a ‘visit Northern Ireland’ message to consumers through an on-pack marketing campaign. The campaign, designed to support the Year of Food 2016, will encourage consumers across Great Britain to visit Northern Ireland for its food and hospitality, and will run on packs of the brand’s Rankin Selection range of traditional Irish breads.
Two Irish companies dedicated to food sustainability, FoodCloud and Grow It Yourself, are growing their offerings into the UK, reports TheJournal.ie. FoodCloud has been working with Tesco’s UK operations to redistribute surplus food, while GIY has been providing education on growing food to British schoolchildren.
Glass and packaging group Ardagh is lining up approximately €2.7 billion in funding to bid for assets being sold off to allow the merger between Ball and Rexam. The Sunday Times reported that the company told bond analysts last week that it had funding in place to make an offer for 12 plants across Europe. IrishTimes.com also reported that the company still plans to sell its metals division, Oressa, despite shelving plans to do so last year.
Following its publication of strong full-year results, Independent News & Media has announced it wants to acquire both print and digital titles as it expands its business. According to Independent.ie, acquisitions would be funded through a mix of cash and debt. INM currently has net cash of just under €60 million.
Nualight has moved production of its light fittings from Ireland to Poland and Mexico to cut costs, The Sunday Times has reported. Nualight saw its sales fall by 8.4 per cent in the year ending March 2015, and also incurred exceptional costs of €2.4 million in a restructuring programme that led to production for the European market being moved to Poland.
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