Bringing new life to used packaging is top of our sustainability agenda, writes Zoran Bogdanovic, CEO, Coca-Cola HBC.

The amount of waste littering our planet has rightly received a lot of attention recently. I understand the strength of feeling about it because I too get annoyed when I see rubbish strewn in parks, beaches and our oceans.

As a company in the business of bottling, selling and activating beverage brands in 28 markets, we at Coca-Cola HBC understand the problem and our role in addressing it. Last year’s World Environment Day theme was “beat plastic pollution”, one year on, I wanted to reflect on what we have done to date to tackle this and what we can do better in future.