Aldi announced that it is cutting the price of 170 seasonal products, as households and families gear up for Christmas.
Ahead of the busy Christmas period, prices are being reduced on a range of festive favourites, including fresh Irish turkeys, fruit, vegetables, and Aldi’s Specially Selected-branded wines, as well as across its extensive range of frozen party food. The move will save consumers an additional €2 million over the Christmas period.
Aldi has already lowered the prices of almost 300 products in the past few months. Its latest move sees a range of unbeatable price cuts, such as 20% off a selection of wines, 30% off soft drinks, up to 45% off zero-alcohol products, and prices slashed on fresh Irish turkeys.
The retailer is set to sell over 60,000 fresh turkeys to Irish shoppers from 20 December. It predicts that it will also sell more than 80,000 units of beef-dripping roast potatoes and an estimated 125,000 dessert puddings, as well as almost 500,000 boxes of mince pies in the lead-up to Christmas Day.
Prices for Christmas dinner staples – such as rooster potatoes, sprouts and carrots – have also been cut by up to 75%, meaning that households can enjoy even more of their favourite festive products without having to break the bank.
‘Making Great-Quality Food Affordable’
Colin Breslin, managing director of buying and services at Aldi Ireland, said, “These latest price cuts are part of our continued efforts to make great-quality food affordable for all, from party food treats to Christmas essentials.
“While we have already introduced a number of price cuts on essential household items throughout the year, we understand that the Christmas period can be a difficult time, financially, for many families.
“We want everyone to be able to enjoy the festive season, so we’re keeping our prices as low as possible this Christmas on all our best-loved holiday products – just as we always do.”
In the run-up to Christmas, Aldi is also extending its opening hours, opening from 8am during Christmas Weekend, to give shoppers more time to pick up last-minute food, drink and gifts before Christmas.
It’s good news for late shoppers, too, with opening hours extended until 11pm on Friday 22 and Saturday 23 December. Stores will also be open until 7pm on Christmas Eve, but customers should check their local store details online, to avoid disappointment: https://stores.aldi.ie/store-finder.