Aldi Ireland and surplus food charity FoodCloud have announced the launch of the sixth annual 'Aldi Food for Good' campaign.
Taking place from 10 - 19 November, the 'Aldi Food for Good' campaign 'calls on customers to embrace the spirit of giving at Christmas by donating non-perishable items at their local Aldi store'.
According to the discounter, the donations will be distributed to individuals and families who need support during the festive season, ensuring that everyone can enjoy delicious festive food this Christmas.
Aldi noted that to date its partnership with FoodCloud has had a remarkable impact, with the equivalent of over three million meals donated to the charity, saving an astounding 1.2 million kilograms of food from going to waste.
Speaking at the launch of the 'Food for Good' campaign, Rachel Nugent, sustainability manager, Aldi Ireland, said, "Christmas is a special time of year – but it can be expensive for many people, not least because of cost-of-living challenges.
"At Aldi, we’re proud to support those in communities right across Ireland who most need our help, at a time of year when it is most valued.
"We are calling on our customers to help us do so, and to be as generous as they can at a time that can be financially challenging for so many families."
'Embodying The Spirit Of Christmas
Welcoming the initiative, Adrian Young, Head of Irish Partnerships at FoodCloud said that this initiative embodies the spirit of the festive season by not only providing vital support to families who need it, but also highlighting the critical importance of tackling food waste in our communities.
"Together, we can make a meaningful difference during the holidays by helping those under financial pressure to experience the joy and warmth that Christmas brings, while contributing to a healthier, more sustainable future for all," he added.