Aldi Ireland Opens Revamped Belgard Road ‘Project Fresh’ Store

By Sarah O'Sullivan
Aldi Ireland Opens Revamped Belgard Road ‘Project Fresh’ Store

Aldi Ireland’s store on Belgard Road – in Tallaght, Dublin – has reopened, following an extensive refurbishment worth €1 million, as part of ‘Project Fresh’.

The updated store now features a new layout that includes a wide selection of fresh food at the front of the store, hi-spec fixtures and fittings throughout the store, as well as new product category signage, to provide an effortless shopping experience.

The customer-focused layout allows shoppers to find the products that they know and love, while also browsing new ranges.

Aldi’s Project Fresh design was recognised at the Checkout National Grocery Retail Awards, where its Adamstown store won Discounter Store of the Year in 2023.

Project Fresh Enhanced

Last year, Aldi invested €7.2 million in upgrading six of its stores throughout Ireland, with the launch of Project Fresh Enhanced.


The new project introduced exciting new units in store, such as a fresh herb stand, a dedicated bread-and-cake fixture, and a health-and-beauty feature.

Aldi has begun the installation of self-service checkouts since trials started in May, including at the Belgard Road store.

The retailer is also committed to improving its energy management systems, and its entire store network is powered by 100% wind energy.

Aldi Belgard Road is also deeply rooted in the community and participates in the retailer’s national partnership with FoodCloud, donating surplus food to charities on a daily basis.

To date, the store has donated over 12,900 meals through FoodCloud, equating to almost 17,350kg of CO2 emissions avoided.


The Tallaght store is also part of Aldi’s Community Grants network, supporting Women’s Collective Ireland, Tallaght Cancer Support Group, and the Irish Heart Foundation in recent years.

‘Unbeatable Prices’

Speaking at the reopening, Aldi Belgard Road’s store manager, Keith Hogan, said, “The Project Fresh revamp of our store is fantastic news for our local customers.

“The new spacious design makes for a very enjoyable shop, and customers can easily find everything they need, with convenient store opening hours.

“We are also thrilled to take part in the trial of Aldi’s brand-new self-checkouts.

“Our promise to our Dublin customers is that we will never be beaten on price, and we will always provide the best value.


“In this current environment, it is more important than ever that customers can always avail of great-value products at unbeatable prices here in Aldi.”

Read More: Aldi Ireland Launches ‘Flat’ Recycled PET Wine Bottles

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