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Aldi Ireland Unveils Renovated Newlands Cross ‘Project Fresh’ Store

By Sarah O'Sullivan
Aldi Ireland Unveils Renovated Newlands Cross ‘Project Fresh’ Store

­Aldi Ireland has unveiled its newly renovated Newlands Cross store, in Clondalkin, Co. Dublin, as the latest development in ‘Project Fresh’.

The extensive renovation represents an investment of €1 million and has seen the store interior completely refurbished.


The updated store has a brand-new layout, including a wide selection of fresh food at the front, hi-spec fixtures and fittings throughout, and new category signage, to provide a seamless shopping experience.

The retailer has also invested heavily in improving its energy management systems, and 100% wind-generated energy powers its entire store network.

Aldi has achieved ISO 50001 accreditation, recognising its efforts in energy efficiency, and the new store has already received a CO2 upgrade.


The Newlands Cross supermarket is also deeply rooted in the local community and part of Aldi’s national partnership with FoodCloud.

The collaboration sees Aldi donate surplus food to local charities daily, and, to date, it has donated over 22,500 meals.

Aldi Newlands Cross is also part of Aldi’s community grants network, with Women’s Collective Ireland and Tallaght Cancer Support Group among the charities that have benefitted from the store in recent years.

Speaking about the opening, store manager Joe Jones said, “The Project Fresh revamp of our store is fantastic news for our local customers.

“The new, spacious design makes for a very enjoyable shopping experience, and customers can easily find everything they need.


“Our promise to our Dublin customers is that we will never be beaten on price, and we will always provide the best value.

“In this current environment, it is more important than ever that customers can always avail of great-value products at unbeatable prices here at Aldi.”

Project Fresh

The full store makeover is in line with Aldi’s award-winning Project Fresh design, which won an award at the Checkout National Grocery Retail Awards in 2023.

The retailer’s Adamstown store picked up the Discount Store of the Year award, thanks, in part, to the quality of display across its fresh fruit and vegetable offerings.

Last year, Aldi invested €7.2 million in upgrading six of its Irish stores as part of Project Fresh Enhanced.


The project introduced exciting new store features, such as a fresh herb stand, a dedicated bread and cake fixture, and a health and beauty feature.

Read More: Aldi Ireland’s New Award-Winning Steaks Available Throughout April

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