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BWG Foods Wins Three Year Contract Worth €6M To Supply ParcMarket

By Donna Ahern
BWG Foods Wins Three Year Contract Worth €6M To Supply ParcMarket

BWG Foods, has been awarded an exclusive three year contract to supply the ParcMarket at Center Parcs Longford Forest.

The three year contract awarded to BWG Foods is valued at approximately €2 million per annum and includes an option to extend to five year.

'BWG Foods will supply fresh food, ambient grocery, frozen and chilled products and alcohol. Center Parcs will also benefit from BWG Foods’ award winning distribution network, category management resources, store operations support and fresh-food advisory,' the group said in a statement.

Currently under construction, the €233 million Center Parcs forest resort is expected to open in summer 2019.

"Our ability to deliver cost competitiveness through our consolidated supply network, our proven partnership model, our willingness to understand our customer’s needs and our ability to deliver workable solutions were all key factors in securing this deal,"  Alex Banahan, Key Accounts Director, BWG Foods said.


"Being at the forefront of wholesale distribution in Ireland, we believe we are the perfect partners to support Center Parcs on its first venture into Ireland.”

Supporting Irish Businesses

Commenting on the selection of another Irish supplier for Center Parcs Longford Forest, Martin Dalby, CEO, said, "This brings to over €12 million the total value of contracts we have awarded to food and beverage suppliers in Ireland and reaffirms our commitment to supporting Irish businesses.”

The ParcMarket will be located in the heart of the resort and will be approximately 5,000 sq.ft. and has been 'meticulously designed' to cater for the needs of families on a short break.

The supermarket, which will place a heavy emphasis on fresh and healthy foods, will feature a full range of in-store departments including a hot and cold deli, a full off-license, and a selection of other sub-departments.

© 2019 Checkout – your source for the latest Irish retail news. Article by Donna Ahern. Click subscribe to sign up for the Checkout print edition. 

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