Closing Date For Checkout FMCG Awards 2017 Draws Near

By Publications Checkout
Closing Date For Checkout FMCG Awards 2017 Draws Near

The closing date for the 2017 Checkout National FMCG Awards entries, 17th August, is drawing close.

The awards are set to take place at The Round Room, The Mansion House, Dublin, on Friday 29th September.

Now in its eighth year, the awards recognise excellence in sales and marketing in the Irish grocery retail sector.

The awards will acknowledge excellence in the areas of new product development (NPD), best-in-class merchandising and sales support, innovation in advertising and marketing, and successful sponsorships and brand associations. Awards will be presented in a total of 24 categories this year.

The event takes place at The Mansion House; one of the capital's most recognisable buildings, and a popular and inspirational meetings and events space. Checkout is delighted to host the 2017 Checkout National FMCG Awards at this esteemed venue.


The event, along with photography of winners, finalists and sponsors, will be featured in a special section of the subsequent issue of Checkout Magazine, Ireland’s leading magazine for the FMCG sector.

The Checkout National FMCG Awards is one of the most high-profile awards ceremonies of the year for the FMCG and retail sectors – acknowledging the true innovation and market prowess displayed by some of Ireland's top brands.

Brands and retailers rewarded at this event can truly be said to be the 'best of the best' when it comes to new product development, thinking outside the box when it comes to customer engagement, and their support for the retail trade.

The closing date for entries is 17 August, 2017

The award categories include:


Best Sales Team/Field Sales Support

Most Eco-Friendly Supplier

Best Product Relaunch

Best Sponsorship / Brand Association (by an FMCG Brand)

Best Sponsorship By A Retailer/Symbol Group


Branded Supplier of the Year (Food and Beverage)

Branded Supplier of the Year (Non-Food)

Branded Supplier of the Year (Alcohol)

Best Charitable Initiative By A Supplier Or Retailer

Best New Product Launch (Food)


Best New Product Launch (Non-Food)

Best New Product Launch (Beverage)

Best Advertising Campaign (Print)

Best Advertising Campaign (Broadcast/TV/Radio)

Best Advertising Campaign (Online/Digital)

Best Advertising Campaign (Outdoor)

Best Integrated Campaign

Best Shopper Marketing Campaign

Checkout Brand Legacy Award

Most Improved Brand (Food And Beverage)

Most Improved Brand (Non-Food)

Category Champions

Highest New Entry (Food & Beverage)

Highest New Entry (Non-Food)

Most Brands in top 100 Brands

For details on how to enter and more, go to or contact [email protected]

Alternatively, go directly to our Wufoo form.

Sponsorship Opportunities

A limited number of sponsorship opportunities are available for the awards. To learn more, contact our sales team:

Dani Sinnott, 01 2365 821, [email protected]

Pat Murray, 01 2365 828, [email protected]

Adrian Murphy, 01 2365 830, [email protected]

© 2017 - Checkout Magazine

Stay Connected With Our Weekly Newsletter

Processing your request...

Thanks! please check your email to confirm your subscription.