Dunnes Stores holds the highest share amongst all grocery retailers, at 23.2%, with year-on-year growth of 15.3%, research shows.
The latest grocery market share figures from Kantar in Ireland shows that this stems from an influx of new shoppers to stores – up by 1.4 percentage points – and shoppers returning more often – up by 6.9%.
Tesco holds 22.4% of the market, with year-on-year growth of 14.9%. With the strongest frequency growth amongst all retailers (13.2%, year on year), Tesco also saw an increase in new shoppers in store – up by 1.7 percentage points.
SuperValu holds 20.7% of the market, with growth of 5.7%.
When compared to all retailers, SuperValu shoppers make the most trips in store – an average of 23 trips over the 12-week period – going up by 12.6%, year on year.
Lidl holds a 13.3% share and year-on-year growth of 14.4%.
An influx of new shoppers and more frequent trips contributed an additional €43.9 million to overall performance.
Aldi holds 12.1%, with growth of 11.4%. A strong boost in new shoppers and more frequent trips contributed an additional €55.2 million to overall performance.
Take-Home Grocery Sales
Overall, take-home grocery sales in Ireland increased by 10.9% in the four weeks to 16 April 2023, as the average price per pack increased, according to the latest data from Kantar.
Shopper visits to stores went up by 10.6% in April, with an additional two trips, compared to last year.
Emer Healy, senior retail analyst at Kantar, commented, “Although grocery price inflation remains high, it is now lower than the level seen last month, having dropped from 16.8% to 16.6% in the 12 weeks to 16 April.
“This is the first dip seen in almost two years, which will be welcome news for Irish consumers.”
In the 12 weeks to 16 April 2023, take-home grocery sales increased by 11.5% – the highest growth rate seen since February 2021.
Consumers are turning to shopping little and often, to help manage household budgets.
They are also returning to store more often, with visits up by 10.2%, contributing an additional €278.4 million to the overall market’s performance alongside a significant increase in average price per pack, which has gone up by 14%, year on year.
Easter And President Biden’s Visit to Ireland
“Irish shoppers enjoyed more celebrations in April, with Easter Sunday and a bank holiday weekend, along with President Biden’s much-publicised visit to Ireland,” added Healy.
With many households catering for Easter Sunday dinner, sales of wine, vegetables, lamb and chilled desserts soared by an additional €3.4 million, €5.1 million, €1.5 million and €1.3 million, respectively.
Irish shoppers indulged this holiday, as sales of Easter chocolate confectionary soared by 13%, with shoppers spending an additional €3.7 million, year on year. Sales of own-label Easter eggs rose by 28.1%, with branded eggs seeing slower growth, at 13.9%, year on year.
However, 93% of all Easter eggs sold were still branded products, and 37.7% were bought on promotion – up by 15.4%, compared to last year.
Despite a spell of bad weather, spring is definitely in the air. Irish shoppers took full advantage of this to start their spring cleaning, spending an additional €5.3 million on household and cleaning products, with sales going up by 10.4%, compared to last year.