Dunnes Stores has retained its position as Ireland’s top supermarket, with the highest share of the Irish grocery market, at 22.7%, and growth of 8.2%, year on year, according to the latest figures from Kantar.
This growth stems from an influx of new shoppers – up by 5.3% – which contributed an additional €32.3 million to its performance.
Tesco holds 21.8% of the market, with growth of 5.2%, year on year, thanks to an 8.9% increase in shoppers returning to the store more often than they did before.
SuperValu sits on a 21.2% share and continues to see shoppers make the most trips in store when compared to all retailers, with an average of 21.2 trips per year – up by 3.5%, year on year.
Lidl holds a 13.1% share, growing by 5.6%, year on year.
New shoppers contributed an additional €11.8 million to its performance, alongside existing shoppers returning more often than they did before.
Aldi sits on a 12.7% share, growing by 2.4%, year on year.
Overall Take-Home Sales
Take-home grocery sales in Ireland increased by 3.6% in the 12 weeks to 3 October 2022, as grocery price inflation hit a record high of 12.4%.
In the latest 12 weeks, an 8.6% increase in price per pack saw shoppers spend an additional €99.1 million, compared to the same period last year, while the number of shopping trips increased by 3.8%.
Over the last four weeks, the average price per pack increased by 8.7%.
According to the research, the rising cost of everyday essentials is hitting shoppers particularly hard, with the average price of staples like butter, milk and bread now 28% higher than they were at this time last year.
Emer Healy, senior retail analyst at Kantar, commented, “Grocery price inflation is [at] the highest level seen since Kantar started tracking the data. As food and drink prices continue to climb alongside other financial pressures, 32% of shoppers in Ireland admit they are ‘struggling’ to make ends meet – a figure that has increased from 23% in March of this year.
“The average annual grocery bill will go from €6,999 to €7,867 if consumers don’t make any changes to what they buy and how they shop to cut costs. This means the average annual shop is set to rise by €868 a year. At a basket level, that’s an extra €3.36 per trip.”
Online Sales Decrease
Online sales saw a decline for the first time since March 2022, with shoppers decreasing their trips online by 5.5% and replacing them with trips to physical stores instead (+5.5%).
In the last four weeks, online visits went down by 3% and volumes fell by 6.4%, with 1.8% of shoppers leaving the online platform in October.