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Dunnes Retains Its Position As Ireland’s Top Supermarket

By Donna Ahern
Dunnes Retains Its Position As Ireland’s Top Supermarket

Dunnes Stores has retained its position as Ireland’s top supermarket, with the highest share of the Irish grocery market, at 22.7%, and growth of 8.2%, year on year, according to the latest figures from Kantar.

This growth stems from an influx of new shoppers – up by 5.3% – which contributed an additional €32.3 million to its performance.

Tesco holds 21.8% of the market, with growth of 5.2%, year on year, thanks to an 8.9% increase in shoppers returning to the store more often than they did before.

SuperValu sits on a 21.2% share and continues to see shoppers make the most trips in store when compared to all retailers, with an average of 21.2 trips per year – up by 3.5%, year on year.

Lidl holds a 13.1% share, growing by 5.6%, year on year.


New shoppers contributed an additional €11.8 million to its performance, alongside existing shoppers returning more often than they did before.

Aldi sits on a 12.7% share, growing by 2.4%, year on year.

Overall Take-Home Sales 

Take-home grocery sales in Ireland increased by 3.6% in the 12 weeks to 3 October 2022, as grocery price inflation hit a record high of 12.4%.

In the latest 12 weeks, an 8.6% increase in price per pack saw shoppers spend an additional €99.1 million, compared to the same period last year, while the number of shopping trips increased by 3.8%.


Over the last four weeks, the average price per pack increased by 8.7%.

According to the research, the rising cost of everyday essentials is hitting shoppers particularly hard, with the average price of staples like butter, milk and bread now 28% higher than they were at this time last year.

Emer Healy, senior retail analyst at Kantar, commented, “Grocery price inflation is [at] the highest level seen since Kantar started tracking the data. As food and drink prices continue to climb alongside other financial pressures, 32% of shoppers in Ireland admit they are ‘struggling’ to make ends meet – a figure that has increased from 23% in March of this year.

“The average annual grocery bill will go from €6,999 to €7,867 if consumers don’t make any changes to what they buy and how they shop to cut costs. This means the average annual shop is set to rise by €868 a year. At a basket level, that’s an extra €3.36 per trip.”

Online Sales Decrease 


Online sales saw a decline for the first time since March 2022, with shoppers decreasing their trips online by 5.5% and replacing them with trips to physical stores instead (+5.5%).

In the last four weeks, online visits went down by 3% and volumes fell by 6.4%, with 1.8% of shoppers leaving the online platform in October.

© 2022 Checkout – your source for the latest Irish retail news. Article by Donna Ahern. For more retail news, click here. Click subscribe to sign up for the Checkout print edition.

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