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Dunnes Stores Remains In Pole Position As Top Retailer In Ireland: Kantar Worldpanel

By Donna Ahern
Dunnes Stores Remains In Pole Position As Top Retailer In Ireland: Kantar Worldpanel

Dunnes Stores remains in pole position as the top retailer in Ireland, according to the latest grocery market share figures from Kantar Worldpanel published today for the 12 weeks ending 25 February 2018.

The Irish retailer captured 23.1% of shoppers’ grocery spending, during the period. Growth remains strong at 5.0% but this has dipped from a high of 5.7% last period.

Overall, the report showed continued positive momentum among Irish supermarkets, with growth hitting 3.9%.

“Shoppers have spent an additional €96 million on groceries over the latest 12 weeks compared to last year and two factors have led to this growth. First, shoppers are choosing to buy slightly more expensive items and this is reflected in continued sales growth for brands.” David Berry, director at Kantar Worldpanel, said.

“Second, customers have picked up more items during their weekly shop, with the cost of the average trip 60c more than this time last year.”


Tesco Tops The Charts

Berry highlighted that Tesco tops the charts in terms of growth this month, with sales increasing by almost 7% and market share hitting 22.3%. This time last year the retailer was facing a number of store closures due to strike activity and its most recent performance is reflective of this.

SuperValu sits in third position with market share of 22.0% placing it just 0.3 percentage points behind Tesco.

The report showed that SuperValu continues to build performance outside of its traditional base – two areas that stand out are young families, where market share has increased by almost 2%, and Dublin, where sales have increased by 3.5%.

Lidl is the second strongest growing retailer, with an uplift in sales of 5.9% with shoppers reportedly returning to the store more frequently – resulting in an extra 780,000 trips for Lidl this period compared with last year.


Having previously reported a decline in sales, Aldi’s performance is back on track.

Sales have increased by 1.3% and market share stands at 10.6% – just 0.2 percentage points behind Lidl.

© 2018 - Checkout Magazine by Donna Ahern

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