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Ireland's Grocers Don Their Wellies For National Ploughing Championships

Published on Sep 22 2015 7:48 AM in Retail tagged: Featured Post / National Ploughing Championships

Ireland's Grocers Don Their Wellies For National Ploughing Championships

Ireland's leading supermarket groups are once again seeking to outdo each other at the National Ploughing Championships, which kicks off today in Ratheniska, Co. Laois.

Lidl is promising a 'first' for the National Ploughing Championships, by unveiling the Lidl Viewing Tower, a 6-metre high structure from which guests can overlook the 700 acre event. The retailer will also be undertaking a world record attempt (for making the most cups of tea in one hour) and will have celebrity chef Paul Flynn on hand to give demonstrations.

Aldi is once again an associate sponsor for the event, and having stolen the show somewhat last year with its massive marquee, the retailer is following this up with a series of events including the return of the National Brown Bread Baking Competition, in association with the NPA and ICA. It will also be sponsoring the 'Foroige Time Travel Garden', developed by Diarmuid Gavin.

SuperValu will be using its presence at the event to promote its Food Academy programe participants, with suppliers including SynerChi Kombucha, Ballyhoura Apple Farm, Skeaghanore Duck, Temple Dairy, Wildberry Bakery and Natasha's Living Food all present at its marquee.

Tesco will be hosting cookery demonstrations at its marquee, from chef Eugene McSweeney, as well as highlighting the participants in its Taste Bud supplier development programme, run by Tesco in partnership with Bord Bia. Over 40 Irish suppliers will be showcased at its stand.

In addition, the event will see the return of the National Dairy Council Dome, which will see appearances from former rugby international Alan Quinlan (Tuesday), hurling legend Henry Shefflin (Wednesday) and broadcaster Brendan Courtney (Thursday).

The National Ploughing Championships runs until Thursday, and around 200,000 visitors are expected to pass through its doors over the three days.

© 2015 - Checkout Magazine by Stephen Wynne-Jones

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