Lidl Ireland Entices TikTok Audience To LGFA Games With Discount Offer

By Sarah O'Sullivan
Lidl Ireland Entices TikTok Audience To LGFA Games With Discount Offer

Lidl Ireland is enticing Ireland’s over 2 million TikTok users to ‘Get Behind the Fight’ and attend the knock-out stages of the 2024 TG4 Ladies Gaelic Football Association (LGFA) Championships by offering serious discounts at the till if they post video clips of on-field action from games.

Pledging an investment of €50,000 into shopper discounts, attendees who post on-field action on TikTok from any of the knock-out games across the Senior, Intermediate and Junior Championships and tag @LidlIReland on TikTok using #LidlShootToSave can earn a discount of up to €20 through their Lidl Plus app in any Lidl store around the country.

Get Behind The Fight

Lidl launched its ‘Get Behind the Fight’ campaign earlier this year to help increase attendance at Ladies Gaelic Football fixtures.

The campaign was inspired by research which found that 59% of Irish people have never attended a live women’s sporting event despite 74% of the public thinking it’s a shame that people don’t attend.

Comparatively, just over a quarter (29%) of Irish people said they have never attended a live men’s event.


Ahead of the Championship knock-out games, Lidl Ireland is calling on all TikTok sports fans to support their female county stars in the TG4 All Ireland Championships by launching a first-of-its-kind social media awareness campaign.

The campaign taps into the Get Behind the Fight research findings which show that 42% of Irish people who are interested in attending female sports event seek out information on fixtures through social media.

By launching this initiative exclusively though TikTok, the campaign seeks to create a new connection between LGFA and the Irish public, whilst continuing to demonstrate Lidl’s serious support for female athletes.

‘Harness The Power Of Social Media’

Speaking about the initiative, the corporate affairs director of Lidl Ireland and Northern Ireland Eimear O’Sullivan said, “We are continuing our ‘Get Behind the Fight’ campaign with this innovative TikTok social discount offer as we look to not only drive attendance at Ladies Gaelic Football fixtures but also increase the visibility of the sport across this popular social media platform.

“The latest figures show that over 2 million people in Ireland are using TikTok and a large proportion of the are female or aged under 35.


“This is a key audience for Ladies Gaelic Football, and we hope to encourage them to attend fixtures and share footage of the incredible female athletes competing in the TG4 All Ireland Championships.

“I am proud that Lidl is again leading the charge by being the first retailer to harness the power of social media to raise the profile of female sport and reward our customers.”

The president of the LGFA Mícheál Naughton added, “It is great to see this innovative initiative from Lidl Ireland which provides a strong incentive to attend Championship fixtures and promote the quality that is on show on the field.

“Social media is such a powerful communications tool and can drive the levels of engagement and visibility of Ladies Gaelic Football to new levels.

“Lidl launched the ‘Get Behind the Fight’ campaign earlier in the year just ahead of the Lidl National Football Leagues and have been driving a positive message about growing attendance at LGFA fixtures across the year.


“I am sure that the #LidlShootToSave discount will prove very popular and expose new people to the skill and excitement of the Championships.”


Championship-goers can avail of four different discount levels to redeem against purchases in-store once verified match footage has been posted:
  • €5 discount for content with over 25 likes
  • €10 discount for content with over 50 likes
  • €15 discount for content with over 75 likes
  • €20 discount for content with anything over 100 likes
Posts have 24 hours to amass as many likes as possible and once Lidl’s social media team has verified the footage, the poster will receive their discount through the Lidl Plus App.  The TG4 Championship games included in the #LidlShootToSave campaign are:
  • Senior All-Ireland Quarterfinals (6/7 July), Semi-Finals (20 July) & Final (4 August, Croke Park)
  • Intermediate All-Ireland Semi-finals (14 July) & Final (4 August, Croke Park)
  • Junior All-Ireland Semi-finals (14 July) & Final (4 August, Croke Park)

Read More: Lidl Ireland Gives LGFA Clubs Funding Boost Through One Good Club

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