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Musgrave Sign 12 Suppliers To 'Customer Insight' Programme

Heineken, Valeo Foods and Danone are among a group of twelve suppliers that have partnered with Musgrave Retail Partners Ireland’s Customer Insight programme, developed by Symphony EYC, to source deeper insight into Irish consumer shopping habits using SuperValu’s Real Rewards loyalty programme.

The programme will seek to puts these manufacturers at the forefront of understanding SuperValu customer purchasing decisions and buying patterns, and providing them with the tools to react accordingly.

“It is great to have  twelve leading FMCG suppliers including Heineken, Valeo Foods and Danone signed up to the Musgrave program," said Alex Macdonald, Country Manager, Ireland at Symphony EYC.

"Through the Real Rewards Loyalty Card data and ASPECTS customer insights, Musgrave Retail Partners Ireland and their key suppliers can now understand the actions needed to build customer and brand loyalty. This is a win for everyone including shoppers at SuperValu - the right products, at the right prices, with the right offers at the right time.

"This is just the beginning of the Musgrave Retail Partners Ireland journey and we are looking forward to a very busy year with many other partners joining the programme.”

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