Primark Cautious On 2023 Outlook After 'Very Strong' Christmas

By Donna Ahern
Primark Cautious On 2023 Outlook After 'Very Strong' Christmas

Clothing retailer Primark (which trades as Penneys in Ireland) reported better-than-expected trading over the Christmas quarter, parent Associated British Foods said on Tuesday, but cautioned economic headwinds may dent consumer spending in 2023.

The group said Primark's revenue was £3.15 billion in the 16 weeks to 7 January, up 15% on a constant currency basis as it benefited from 'very strong' trading in the run-up to Christmas.

Last week, official UK data showed inflation-pinched consumers cut their shopping by the most in December in at least 25 years, but some retailers exceeded expectations, including those aimed at the value end of the market.

AB Foods said consumer spending had proven more resilient in the quarter than anticipated at the start of its financial year.

'To date, Primark trading has been good in all our markets and was ahead of expectation,' it said.


'Early trading in this new calendar year has been encouraging but macro-economic headwinds remain and may weigh on consumer spending in the months ahead.'

Limiting Price Increases

Last September, Primark said it had decided to limit further price increases in 2022-23 beyond those already planned, seeking to maintain its value credentials among consumers.

AB Foods, which also owns major sugar, grocery, agriculture and ingredients businesses, said its total revenue was £6.7 billion  over the 16 weeks, up 16%.

The group, whose shares have fallen 8% over the last year but are up 18% over the last month, maintained its guidance for 'significant growth' in sales in 2022-23 but with adjusted operating profit lower than the £1.44 billion made in 2021-22.


Significant Cost Pressures 

It said it continued to encounter significant cost pressures but inflation had become less volatile and recently some commodity costs had declined.

Sales in the group's grocery business, which includes Twinings tea, Jordans cereals and Ovaltine drinks, rose 9% to £1.39 billion over the 16 weeks.

The group said the full year operating result at AB Sugar was now expected to be broadly in line with the previous year as a result of a much-reduced UK sugar crop.

News by Reuters, edited by Donna Ahern, Checkout. For more retail stories, click here. Click subscribe to sign up for the Checkout print edition.

Stay Connected With Our Weekly Newsletter

Processing your request...

Thanks! please check your email to confirm your subscription.