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SuperValu Commits €500,000 To Promote Irish Businesses In Runup To Christmas

By Maev Martin
SuperValu Commits €500,000 To Promote Irish Businesses In Runup To Christmas

SuperValu has today announced a new €500,000 campaign to encourage shoppers to buy Irish and support local business this Christmas.

The retailer said that the campaign, will run across TV, radio, print and social media, and is designed to 'urge consumers to buy Irish, support their local businesses, the economy and to help to create and keep jobs in communities in Ireland.'

The campaign has been developed to give those businesses who may have been impacted by the pandemic a national platform to help them drive sales at what is their most crucial trading period of the year, it added.

Together with an extensive advertising campaign running in the lead up to Christmas, SuperValu said that it is also dedicating support to the initiative on their social media channels which have over 480,000 followers across Instagram, Facebook and Twitter.

Each week SuperValu will call on small Irish businesses to get involved with their Monday Market Instagram takeover which will highlight a selection of businesses from those that entered.

The Monday Market, which acts as a virtual Christmas market for all your shopping needs this festive season, kicked off last week with over 450 businesses already applying to be involved, it explained.

Commenting on the campaign, Tara Clifford, strategy marketing manager SuperValu, said: “Small businesses form the backbone of the Irish economy, so it is vital that we support them during these turbulent times. SuperValu have always believed in the importance of buying local and it has been in the DNA of our business since we first opened."

"We understand that Christmas is the biggest sales opportunity of the year for many companies and there is a risk that people will simply buy online from international sites, especially now, with many Irish businesses having to physically shut their doors during lockdown," she added.

Guaranteed Irish 

Alongside highlighting small Irish food producers who are part of the SuperValu Food Academy programme, SuperValu are also working with Guaranteed Irish, driving consumers to, a new initiative showcasing the best of locally based Irish businesses in communities around the country.

Brid O’Connell, CEO of Guaranteed Irish, added: “It may be a surprise to people, but for every €100 spent in the community, this is worth €500 to the economy because of the local multiplier effect, so making the conscious decision to shop local has huge benefits.”

© 2020 Checkout – your source for the latest Irish retail news. Article by Donna Ahern. Click sign-up to subscribe to Checkout.

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