SuperValu Sees Soap Sales Surge By 400%, Flour By 200% During Lockdown

By Donna Ahern
SuperValu Sees Soap Sales Surge By 400%, Flour By 200% During Lockdown

SuperValu has seen a surge in sales in a number of household groceries notably soap which increased by 400% and flour by 200% during the lockdown.

The food retailer reported that sales of plants and flowers spiked by 200% and coffee pods by 100% since March, according to a recently released breakdown of the products and categories that have been selling strongly in its stores since the lockdown began.

“SuperValu’s statistics provide a unique snapshot of Irish shopping habits during the lockdown," said Edel Russell, innovation & consumer director SuperValu.

"It’s clear that people have been focusing on home cooking, baking and gardening and are spending more quality family time together."

Notable Sales Increases


Other products that have fared well includes olive oil which saw sales rise by 80%, dish washer tables and sharing chocolate bars both increased by 60% due to the coronavirus crisis.

SuperValu’s statistics show that a banana is currently being 'sold every second' across its stores and the retailer said that it has has sold enough toilet paper to 'go around the world eight times' during the period.

Russell noted that the company's home delivery growth since the lockdown is equivalent to the opening of 12 new SuperValu stores.

Ireland's Top Supermarket 

SuperValu was recently named Ireland's top supermarket, as shoppers adjusted to life under lockdown.


The latest figures from Kantar show that the Irish retailer secured a 22.2% of the market share, in the 12 weeks to 19 April, 2020.

SuperValu’s large store estate saw it benefit from shoppers choosing to visit outlets closer to home, and it was the only retailer not to experience reduced footfall during the past four weeks, the research showed.

'This is testament to the remarkable effort and dedication of its independent retailers and their staff as well as the implementation of protective measures such as plexiglass at tills and increased contactless payment limits for staff and customers a very early stage during the Covid-19 crisis,' SuperValu said in a statement.

SuperValu serves over 2.6 million customers every week and has 223 stores nationwide.

© 2020 Checkout – your source for the latest Irish retail news.  Article by Donna Ahern. Click sign-up to subscribe to Checkout.

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