Television presenter and mum of two, Laura Woods, has teamed up with Tesco Ireland to launch this year’s Christmas Food Appeal, in partnership with FoodCloud.
Tesco is calling on its customers to support local community groups by contributing to its annual Christmas Food Appeal in stores during Friday 3 – Sunday 5 December.
Campaign ambassador, Laura Woods commented, “If we all play even a small part, we can make a big difference to those most vulnerable this festive season."
Christmas Food Appeal
Tesco’s Christmas Food Appeal collects non-perishable food or household items donated by customers in stores to support community groups that they work with through a partnership with FoodCloud.
The campaign encourages shoppers to purchase an additional item during their trip to select Tesco stores and donate it to the Christmas Appeal Trolley located in store on their way out, the retailer said.
Customers are asked to pick up non-perishable foods (e.g. tea bags, pasta and rice, breakfast cereals, and tinned goods) and household necessities (e.g. toiletries, nappies, small clothing items, and toys); and all of the items will be given to over 100 local community groups throughout the FoodCloud network, who will in turn distribute it to local families in need.
Rosemary Garth, director of Communications at Tesco Ireland said, “This year, we have 108 partners ready to collect and distribute the donated food and household items to over 100 local community groups across Ireland."
"Although Christmas is a very joyous time of the year for most, it can also be very difficult for others, so it’s important that we support local charitable organisations who do a tremendous work for those who need it most," she said.
"Year on year, our customers have shown incredible generosity through donating whatever they can in store, and we encourage those who shop with us support as much as they can," she added.
Tesco highlighted that it was the first national retailer to partner with FoodCloud in 2014, working to ensure no good food goes to waste.
Since 2014, Tesco has donated over 14.5 million meals to more than 380 community groups throughout Ireland.
Aoibheann O’Brien, co-founder & partnerships director of FoodCloud added, “As COVID-19 continues to take its toll, the demand for support for food within communities all over Ireland, also continues to grow.
"In addition to the continued support from our partner Tesco through daily donations of surplus food via our tech platform and our hubs, we are so grateful to Tesco‘s customers for once again supporting the annual Tesco Christmas Food Appeal”.