Luxembourg retailer Cactus will exclusively stock Irish lamb from its self-service and butcher counters, according to Agriland.ie.
The move has been welcomed by the Irish food board Bord Bia, who marked the new business relationship with a visit to the Luxembourg store.
Quality Irish Lamb
Yannick De Mesmaeker, meat category manager of Cactus Group Luxembourg, said, “Irish lamb has won us over and we have decided to promote it to our customers who value quality first and foremost.
“Our contact with Irish sheep producers, facilitated by Bord Bia, has been very successful and we are delighted to offer this excellent meat to our customers.”
Irish Country Meats, the Wexford based meat supplier, will become the exclusive supplier of lamb to Cactus. The group bought Belgian lamb processor Lonhienne in 2011, and managing director Joe Hyland said that two groups have a “longstanding relationship”.
“We look forward to working with Cactus and Bord Bia in growing Irish Lamb’s market share in Luxembourg,” Hyland said.
Cactus is one of the top premium grocery retailers in Luxembourg, and Bord Bia said that it has a market share of 43%. In 2016, its sales reached €948 million, 80% of which was food.
© 2018 Checkout – your source for the latest Irish retail news. Article by Aidan O’Sullivan. Click subscribe to sign up for the Checkout print edition.