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FMCG Brands That Dominated The OOH Market During February

PML Group looks at the FMCG brands that dominated the OOH market during February. Cadbury Milk Tray Says It With OOH Cadbury Milk Tray launched an e...

The Big Picture

Marketing experts PML Group looks at the FMCG brands that dominated the OOH market during the month of July Heinz Meanz 150 years Heinz is celebratin...

Advertisers Urged To Take Marketing Out Of Home

Advertisers have been advised to consider Out Of Home (OHH) to engage with consumers, in the latest edition of PML Group's Engage. It appears that mos...

Posterscope Acquires OOH Specialists PML Group

Posterscope has announced its acquisition of Irish OOH media planning and buying specialist PML Group. PML was established in 1982, making it the oldest...

HB Was The Biggest Spender On OOH In June

HB's 'Goodbye Serious' campaign was the biggest spender on outdoor advertising in June, according to the latest Posterwatch report from PML Group. The i...

HB Magnum The Biggest Spender On Outdoor Advertising In April

HB Magnum was the biggest spender on outdoor advertising in April, according to the latest Posterwatch report from PML Group. The ice cream brand readie...