Discussion Panel: ‘What Next For Brands?’
Featuring Marcel Martin, Managing Director Ireland, Coca-Cola Hellenic, Deirdre O’Donoghue, Country Business Manager, Nestlé Ireland, David Brown, Worldwide President Consumer Branding, The Brand Union and John Kelly, Off-Trade Director, Heineken Ireland.
Discussion topics will include the importance of innovation and new product development, how leading brands have been able to offset the continued growth of private label, managing the quality v price ratio, and where the opportunities lie for brand development in a saturated marketplace.
Marcel Martin, Managing Director Ireland, Coca-Cola Hellenic
Marcel Martin is General Manager of Coca-Cola Hellenic Ireland & Northern Ireland, a position he has held since September 2010. Prior to his appointment, he held senior roles with Coca-Cola Hellenic in Ukraine, Nigeria, Siberia and Romania. Marcel holds a degree in Engineering from Polytechnic Institute in Bucharest and a degree in Management from London Open University.
Deirdre O’Donoghue, Country Business Manager, Nestlé Ireland
Deirdre O’ Donoghue joined Nestlé Ireland as country business manager in 2013. She is responsible for Nestlé Ireland’s operations and its portfolio of products across the confectionery, beverage, food and petcare categories. Deirdre has over 20 years of international experience in the FMCG sector. She has held a variety of marketing and commercial leadership roles in Nestlé over the past 12 years in the UK and Europe. Her most recent role was as General Manager, confectionery for the Ukraine and Moldova. Before joining Nestlé, she worked with Masterfoods and Sara Lee in a range of marketing and commercial positions. Born in Dublin, Deirdre O’ Donoghue is a graduate of UCD with a bachelor of commerce degree and a master’s degree in international marketing.
David Brown, Worldwide President Consumer Branding, The Brand Union
David Brown is Worldwide Head of Consumer Branding at Brand Union, a global brand agency with deep expertise in brand strategy, design, interaction, brand management and employee engagement. 500 people. 24 offices. Represented in every major market. They have been part of WPP Group since 1986.Dave has almost 30 years of brand design experience. In 1992, he co-founded Brown inc, part of the Added Value Group, acquired by WPP in 2001. He is client champion for several of Brand Union’s key global accounts including Reckitt Benckiser and has built enduring relationships with Unilever, Mars, SABMiller, GSK and Vodafone over the years.
John Kelly, Off-Trade Director, Heineken Ireland
John Kelly has been Off Trade Director at Heineken Ireland since April 2011. Previously he held the role of Head of Sales at Musgrave Foodservices, as well as Head of Foodservice Division & Strategic Business Development at Nestle Ireland, where he also held a number of roles.
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