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Ireland’s Top 5 Confectionery Brands Spread The Love

Ireland’s top 5 confectionery brands have taken the adjective 'sweet' and applied it to their advertising as well as their products.

What Popular Drink Brands Can Teach Us About Brand Loyalty

Coca-Cola or Pepsi? Sprite or 7up? Brand loyalty plays a significant part with drinks brands, but it can be a useful tool when marketing any product.

Diet Coke Launches New 'You Do You' Campaign

Diet Coke has launched a new brand campaign ‘You Do You’ featuring eight new limited-edition Diet Coke cans. The Limited-Edition cans are on...

Fyffes Launches New Campaign To Highlight Bananas Differences

Fruit and fresh produce company Fyffes is introducing a new marketing campaign aimed at informing customers that, despite appearances, not all bananas are...

Woke-Washing Ruining Advertisers' Credibility & Trust, Says Unilever Chief

Unilever’s CEO Alan Jope has warned that woke-washing (brand campaigns promising to improve the world but failing to take real action) is ‘unde...

Walmart Hopes To Boost Ad Business By Letting P&G, Unilever Advertise In Stores, Online

US retailer Walmart Inc will allow consumer companies like Procter & Gamble, Unilever and Mondelez International Inc to advertise to shoppers in it...

Cadbury Launches New Ad Campaign

Cadbury has teamed up with PML's Design+ to launch a new OOH (outdoor advertising) campaign. The campaign's theme is 'Glass and a half'. A billboard adv...

Love Irish Food To Award €80,000 Advertising Campaign To Member Brand

Love Irish Food recently announced that it will be awarding an €80,000 advertising campaign to one of its member brands. The €80,000 reward is...

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