The Coca-Cola Company today announced that Agnese Filippi has been appointed country manager of Coca-Cola Ireland.
Filippi succeeds Petre Sandru, following his appointment as vice-president of Operations for Coca-Cola’s business in China.
She will be responsible for meeting the evolving needs of consumers, positioning the organisation to win in the marketplace and ensuring continued delivery of the company’s long-term growth and success in Ireland, the soft drinks giant said.
Filippi joins the Irish business from Coca-Cola Italy and Albania where, as franchise manager, she played an important role in creating new business opportunities among different departments and regions.
During her time in Italy and Albania, she enabled the portfolio growth working on both sides of the Coca-Cola system, enhancing strategy for the hospitality sector and supporting a strong innovation pipeline in still and sparkling beverages categories.
“I’m delighted to take up the role of general manager at a pivotal time for Coca-Cola in Ireland," said Agnese Filippi, country manager of Coca-Cola Ireland.
"As we continue to navigate an uncertain path out of the pandemic we’ve all lived through, Coca-Cola together with our bottling partner, Coca-Cola HBC are focused on continuing to support our customers, particularly those in the hospitality sector," she added.
'Transformation Journey'
The announcement comes as the Coca-Cola Company continues on its transformation journey announcing the creation of a new European Operating Unit.
In recent months Coca-Cola launched a strategic transformation of the company with a focus on emerging stronger from the pandemic and accelerating growth in its operations.
The new Europe Operating Unit brings together the former Western Europe and Central & Eastern Europe organisations.
It includes over 40 countries, stretching from Ireland to Russia, under the leadership of President Nikos Koumettis.
“As Ireland’s economy and society begins to reopen over the coming months, the Coca-Cola system is committed to partnering with our customers to emerge stronger from the crisis while ensuring we foster innovation across our product line to meet the evolving needs of consumers,” Filippi added.
Prior to joining Coca-Cola, Filippi held a number of senior roles at Ferrero in strategy and marketing.
She holds a master’s degree in marketing, communication and sales management.
© 2021 Checkout – your source for the latest Irish retail news. Article by Donna Ahern. Click sign up to subscribe to Checkout.
