Checkout National FMCG Awards Honour Marketing Excellence

  • Checkout Magazine, National FMCG Awards 2015, held at the Intercontinental Hotel, Dublin. October 2015.
    Checkout Magazine, National FMCG Awards 2015, held at the Intercontinental Hotel, Dublin. October 2015.
  • Checkout Magazine, National FMCG Awards 2015, held at the Intercontinental Hotel, Dublin. October 2015.
    Checkout Magazine, National FMCG Awards 2015, held at the Intercontinental Hotel, Dublin. October 2015.
  • Checkout Magazine, National FMCG Awards 2015, held at the Intercontinental Hotel, Dublin. October 2015.
    Checkout Magazine, National FMCG Awards 2015, held at the Intercontinental Hotel, Dublin. October 2015.
  • Close to 250 top executives from across the FMCG and grocery retail sectors were in attendance at the 2015 Checkout National FMCG Awards, which took place at the InterContinental Hotel, Dublin, last Friday (9 October).

    The event, now in its sixth year, paid tribute to the leading brand innovations and marketing campaigns of the past year, with some of the biggest names in the sector being honoured.

    Among the biggest winners were Glanbia Consumer Foods, which took the prize for Branded Supplier of the Year (Food and Beverage), sponsored by Gala; Kimberly-Clark, which was named Branded Supplier of the Year (Non-Food); and Heineken Ireland, which won the Branded Supplier of the Year (Alcohol) award.

    The annual Checkout Brand Legacy Award, sponsored by dunnhumby, was presented to Batchelors, part of the Valeo Foods stable, which celebrates its 80th birthday this year.

    Elsewhere, there were wins for SuperValu's ‘Food Academy’ initiative [Best Integrated Campaign, sponsored by InteractSMS], Aldi's ‘100% Irish Meat’ campaign [Best Advertising Campaign (Broadcast/TV/Radio)], the Tayto ‘More Than Just A Crisp’ campaign [Best Advertising Campaign (Online/Digital)] and Coca-Cola's 'I've Kissed…' outdoor campaign [Best Advertising Campaign (Outdoor), sponsored by Clear Channel].

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    This year, a total of six awards were also presented to commemorate brand performance in the Checkout Top 100 Brands report, produced in association with Nielsen.

    The event was kindly sponsored by Flanagans Foods, Visualise, InteractSMS, Gala, dunnhumby, GS1 Ireland, Next Generation Recruitment, Nielsen Ireland and Clear Channel.

    Ivan Yates was the host of the event, and a total of 24 awards were presented (full list of winners below). Further information is available by contacting [email protected]

    Checkout National FMCG Awards 2015: Full List Of Winners

    1. Most Eco-Friendly Supplier
    SCA

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    2. Best Sponsorship By A Retailer / Symbol Group
    Gala & Special Olympics

    3. Best Sponsorship / Brand Association (by an FMCG Brand)
    Guinness & RBS Six Nations

    4. Highest New Entry (Food & Beverage), sponsored by Nielsen
    Carroll Cuisine

    5. Highest New Entry (Non-Food), sponsored by Nielsen
    Nicky

    6. Best Product Relaunch
    Panadol

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    7. Best Shopper Marketing Campaign, sponsored by Visualise
    Doritos Roulette

    8. Best New Product Launch (Food), sponsored by GS1 Ireland
    Kerry Foods ‘Fire & Smoke’

    9. Best New Product Launch (Non-Food)
    Nivea Men Creme

    10. Best New Product (Beverage), sponsored by Flanagan's Foods
    Orchard Thieves

    11. Category Champion, sponsored by Nielsen
    Unilever

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    12. Best Charitable Initiative By A Supplier Or Retailer
    MiWadi ‘Trick or Treat for Temple Street’

    13. Best Sales Team / Field Sales Support, sponsored by Next Generation Recruitment
    FMI & Mondelez

    14. Most Improved Brand (Food & Beverage), sponsored by Nielsen
    Cadbury Twirl

    15. Most Improved Brand (Non Food), sponsored by Nielsen
    Colgate

    16. Best Advertising Campaign (Broadcast/TV/Radio)
    Aldi ‘100% Irish Meat’

    17. Best Advertising Campaign (Online/Digital)
    Tayto ‘More Than Just A Crisp’

    18. Best Advertising Campaign (Outdoor), sponsored by Clear Channel
    Coca-Cola 'I've Kissed..'

    19. Best Integrated Campaign, sponsored by InteractSMS
    SuperValu ‘Food Academy’

    20. Most Brands in Top 100 Brands, sponsored by Nielsen
    Unilever

    21. Branded Supplier of the Year (Alcohol)
    Heineken Ireland

    22. Branded Supplier of the Year (Non-Food)
    Kimberly-Clark

    23. Branded Supplier of the Year (Food and Beverage), sponsored by Gala
    Glanbia Consumer Foods

    24. Checkout Brand Legacy Award, sponsored by dunnhumby
    Batchelors 80 Years

    © 2015 - Checkout Magazine

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