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Checkout National FMCG Awards Honour Marketing Excellence

Published on Oct 13 2015 7:22 AM in A-Brands tagged: Checkout National FMCG Awards

Close to 250 top executives from across the FMCG and grocery retail sectors were in attendance at the 2015 Checkout National FMCG Awards, which took place at the InterContinental Hotel, Dublin, last Friday (9 October).

The event, now in its sixth year, paid tribute to the leading brand innovations and marketing campaigns of the past year, with some of the biggest names in the sector being honoured.

Among the biggest winners were Glanbia Consumer Foods, which took the prize for Branded Supplier of the Year (Food and Beverage), sponsored by Gala; Kimberly-Clark, which was named Branded Supplier of the Year (Non-Food); and Heineken Ireland, which won the Branded Supplier of the Year (Alcohol) award.

The annual Checkout Brand Legacy Award, sponsored by dunnhumby, was presented to Batchelors, part of the Valeo Foods stable, which celebrates its 80th birthday this year.

Elsewhere, there were wins for SuperValu's ‘Food Academy’ initiative [Best Integrated Campaign, sponsored by InteractSMS], Aldi's ‘100% Irish Meat’ campaign [Best Advertising Campaign (Broadcast/TV/Radio)], the Tayto ‘More Than Just A Crisp’ campaign [Best Advertising Campaign (Online/Digital)] and Coca-Cola's 'I've Kissed…' outdoor campaign [Best Advertising Campaign (Outdoor), sponsored by Clear Channel].

This year, a total of six awards were also presented to commemorate brand performance in the Checkout Top 100 Brands report, produced in association with Nielsen.

The event was kindly sponsored by Flanagans Foods, Visualise, InteractSMS, Gala, dunnhumby, GS1 Ireland, Next Generation Recruitment, Nielsen Ireland and Clear Channel.

Ivan Yates was the host of the event, and a total of 24 awards were presented (full list of winners below). Further information is available by contacting [email protected]

Checkout National FMCG Awards 2015: Full List Of Winners

1. Most Eco-Friendly Supplier

2. Best Sponsorship By A Retailer / Symbol Group
Gala & Special Olympics

3. Best Sponsorship / Brand Association (by an FMCG Brand)
Guinness & RBS Six Nations

4. Highest New Entry (Food & Beverage), sponsored by Nielsen
Carroll Cuisine

5. Highest New Entry (Non-Food), sponsored by Nielsen

6. Best Product Relaunch

7. Best Shopper Marketing Campaign, sponsored by Visualise
Doritos Roulette

8. Best New Product Launch (Food), sponsored by GS1 Ireland
Kerry Foods ‘Fire & Smoke’

9. Best New Product Launch (Non-Food)
Nivea Men Creme

10. Best New Product (Beverage), sponsored by Flanagan's Foods
Orchard Thieves

11. Category Champion, sponsored by Nielsen

12. Best Charitable Initiative By A Supplier Or Retailer
MiWadi ‘Trick or Treat for Temple Street’

13. Best Sales Team / Field Sales Support, sponsored by Next Generation Recruitment
FMI & Mondelez

14. Most Improved Brand (Food & Beverage), sponsored by Nielsen
Cadbury Twirl

15. Most Improved Brand (Non Food), sponsored by Nielsen

16. Best Advertising Campaign (Broadcast/TV/Radio)
Aldi ‘100% Irish Meat’

17. Best Advertising Campaign (Online/Digital)
Tayto ‘More Than Just A Crisp’

18. Best Advertising Campaign (Outdoor), sponsored by Clear Channel
Coca-Cola 'I've Kissed..'

19. Best Integrated Campaign, sponsored by InteractSMS
SuperValu ‘Food Academy’

20. Most Brands in Top 100 Brands, sponsored by Nielsen

21. Branded Supplier of the Year (Alcohol)
Heineken Ireland

22. Branded Supplier of the Year (Non-Food)

23. Branded Supplier of the Year (Food and Beverage), sponsored by Gala
Glanbia Consumer Foods

24. Checkout Brand Legacy Award, sponsored by dunnhumby
Batchelors 80 Years

© 2015 - Checkout Magazine

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