Diageo Launches Rockshore Hard Seltzer
The Brewers at St James’s Gate have introduced Rockshore Hard Seltzer, the latest addition to the Rockshore portfolio, which includes Rockshore Lager, Rockshore Light and Rockshore Apple Cider.
Diageo's Rockshore Hard Seltzer features sparkling water with alcohol and natural fruit flavours and is available in Watermelon, Raspberry and Lime. It has 83 calories per 330ml can of Raspberry and Lime, and 86 calories per 330ml can of Watermelon.
Speaking about the latest innovation, Rockshore senior brand manager, Hannah Todd said, “We are excited to be adding to the Rockshore portfolio with the launch of Rockshore Hard Seltzer following a successful three years of trade since we launched Rockshore Lager in 2018. People are actively seeking choice that deliver refreshing taste, so it felt like a perfect fit for Rockshore to introduce more options with the launch of new Rockshore Hard Seltzer.”
The launch will be supported by an integrated communications campaign encompassing TV, digital, PR, sampling, media partnerships and in-store activations.
New Rockshore Hard Seltzer is available in off-licences and supermarkets for a RRP of €3.45 per 330ml single can and a RRP of €10 per 330ml 4pk can throughout the Republic of Ireland.
Seltzer now represents 10% of RTD sales in Ireland, with accelerated growth in the sector.
© 2021 Checkout – your source for the latest Irish retail news. Article by Maev Martin. Click sign up to subscribe to Checkout.