Nespresso Announces Plan To Revive Zimbabwe’s Coffee Industry
Nespresso has recently announced a long-term investment plan to help revive Zimbabwe’s coffee industry and stimulate the rural economy.
In a statement the coffee giant outlined that it will provide training and technical assistance to 400 smallholder coffee farmers over the next five years, with the goal of increasing the country’s production of quality sustainable coffee.
Sharp Production Decline
Zimbabwe’s coffee sector is in danger of disappearing as the result of a sharp decline in production over the past 18 years, following a series of economic shocks affecting many of Zimbabwe’s agricultural industries the coffee giant outlined.
"We are investing in reviving coffee farming in different regions of the world, where adverse conditions have impacted the lives of farmers and their ability to grow and nurture their coffee industries," said Jean-Marc Duvoisin, CEO of Nespresso.
" Zimbabwe has a long history of producing beautiful coffees and we are pleased to be working with farmers through our AAA Sustainable Quality Program to help bring this industry back to life."
© 2018 Checkout – your source for the latest Irish retail news. Article by Donna Ahern. Click subscribe to sign up for the Checkout print edition.