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Frank And Honest Launch New Cold Brew Coffee Range

Published on May 14 2019 12:21 PM in Private Label tagged: Musgrave / Frank and honest / Autonomous Sensory Meridian Response

Frank And Honest Launch New Cold Brew Coffee Range

Frank and Honest have launched a new range of cold brew coffee.

The new range is comprised off; Cold Brew Coffee Original; Cold Brew Coffee Mocha and Cold Brew Coffee with Coconut.

The coffee roaster explained that the Cold Brew range is made from a single origin Colombian arabica coffee, selected and roasted for its natural chocolate and caramel notes.

"It is immersed in a bath of cold spring water for 20 hours to slowly extract the clean and smooth coffee flavours," the group said.

Frank and Honest Cold Brew range is available in select Supervalu and Centra stores nationwide at an RRP of €3.

Sensory Experience

Last month the Musgrave coffee brand introduced Autonomous Sensory Meridian Response (ASMR) videos, which it launched online.

The innovative sensory experience can create 'an entire subculture around the sensory experience videos, designed to relax people.'

“ASMR content is all about dialling up sensory through visual and sounds and we want to make this content the most immersive coffee content we have ever created," explained Rosemary Walsh, marketing manager, Frank and Honest Coffee.

"Our viewer will be brought so close to the process of our coffee that they will be practically be able to taste and smell it through the screen.”

© 2019 Checkout – your source for the latest Irish retail news. Article by Donna Ahern. Click sign-up to subscribe to Checkout.

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