Diageo has today announced that it has created the world’s first ever 100% plastic free paper-based spirits bottle, made entirely from sustainably sourced wood.
The bottle will debut with Johnnie Walker in early 2021, the company said.
“We’re proud to have created this world first. We are constantly striving to push the boundaries within sustainable packaging and this bottle has the potential to be truly ground-breaking," said Ewan Andrew, chief sustainability officer, Diageo PLC.
"It feels fitting that we should launch it with Johnnie Walker, a brand that has often led the way in innovation throughout its 200 years existence,” he added.
The Guinness-maker also announced today that it has launched a new partnership with Pilot Lite, a venture management company, to launch Pulpex Limited, a new world-leading sustainable packaging technology company.
In a statement, Diageo said that Pulpex Limited has established a partner consortium of world leading FMCG companies in non-competing categories including Unilever, and PepsiCo.
Further partners are expected to be announced later in the year, the drinks giant said.
"The Pulpex consortium is well positioned to deliver sustainable packaging at scale and across industries, having impact beyond what any organization could achieve alone," said Simon Lowden, chief sustainability officer, PepsiCo.
"We’re proud to be a part of it,” he added.
Pulpex Limited has developed a ‘first-of-its-kind’ scalable paper-based bottle designed and 'developed to be 100% plastic free and expected to be fully recyclable'.
The bottle is made from sustainably sourced pulp to meet food-safe standards and will be fully recyclable in standard waste streams, the company explained.
"Joining forces to develop and test paper bottles is an incredibly exciting step forward, and we’re delighted to be working together to tackle one of the biggest environmental challenges of our time,” added Richard Slater, chief R&D officer, Unilever.
© 2020 Checkout – your source for the latest Irish retail news. Article by Donna Ahern. Click sign-up to subscribe to Checkout.