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Aldi Announces Its Charity Partners For 2016

In a statement today (January 25), Aldi confirmed that it will provide €840,000 in support of Foróige, a leading youth development organisation, over a period of three years.

As part of the initiative, Aldi will provide funding to a number of exciting activities, including the sponsorship of the Foróige Youth Citizenship Awards. Aldi staff will also be encouraged to volunteer and get involved in the various activities at their local Foróige club, such as Foróige’s “Big Brother Big Sister” youth mentoring programme.

Commenting on the pledge, Finbar McCarthy, Group Buying Director, Aldi Ireland, said “Making a positive impact on young people in the areas we serve is a central pillar of our community programme. We are delighted to support such a valuable organisation as Foróige.

Séan Campbell, CEO of Foróige welcomed the announcement, saying; "Aldi’s assistance and encouragement made a huge difference to our programmes and activities across the country last year, helping change many young people’s lives. We are delighted with their continued support.”

The discounter also unveiled the other charity and not-for-profit organisations that it will partner with in 2016 including new agreements with WEEE Ireland and the Irish Cancer Society as well as renewed partnerships with St. Vincent De Paul and winner of the Industry Innovator award at the Checkout Best In Fresh Awards 2015 Foodcloud.

Aldi also confirmed the establishment of a network of more than 120 “Charity Champions” in its stores nationwide to co-ordinate the programme at a local level, work closely with local charities and encourage Aldi staff involvement in initiatives.

Foróige, Foodcloud, SVP and WEEE Ireland all feature in Aldi’s current “I buy it” television campaign that highlights Aldi’s work and participation in local communities.

https://www.youtube.com/watch?v=FPHHL_ls4ss

© 2016 - Checkout Magazine by Niall Swan

 

 

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