Dunnes Stores continues to hold the highest market share among all retailers, at 22.9%, with year-on-year growth of 15%, research shows.
The latest grocery market share figures from Kantar in Ireland show that this growth stems from shoppers returning to stores more often – up by 2.1%, year on year.
Tesco holds 22.6% of the market, with 13.5% growth, year on year.
Tesco has the strongest frequency growth among all retailers – up by 17.7%, year on year – contributing an additional €103.6 million to its overall performance.
SuperValu holds 20.7% of the market and growth of 6%.
SuperValu shoppers make the most trips in store – an average of 24 trips – compared to all retailers, up by 15.3%, year on year.
Lidl hit a record new share of 13.7%, with growth of 15.5%, year on year.
More frequent trips and new shoppers contributed an additional €45.2 million to the retailer’s overall performance.
Aldi holds 12.3% of the market, with growth of 10.3%, year on year.
A boost in new shoppers and more frequent trips contributed an additional €49 million to the discounter’s overall performance.
Take-Home Grocery Sales
Take-home grocery sales in Ireland increased by 10.8% in the four weeks to 11 June 2023, as the average price per pack increased by 14.1%, according to the latest data from Kantar.
Shoppers returned to stores more often during June (+9.2%), compared to last year, making an average of two additional trips – down slightly when compared to May.
While value sales are up this month, grocery price inflation remains the reason behind this. Grocery inflation rose by 15.8% in the 12 weeks to 11 June 2023, which is down on last month’s level of 16.5% and the lowest level of inflation seen so far this year.
Emer Healy, senior retail analyst at Kantar, commented, “This latest drop in grocery price inflation will be very welcome news for consumers, although it is too soon to say if this is the ceiling, as inflation rates are still much higher than we have previously seen.”
Over the 12 weeks to 11 June 2023, take-home grocery sales increased by 11%, with consumers turning to shopping little and often, to help manage household budgets.
The percentage of packs sold on promotion also increased to 25.8%, compared to 24.7% last year, showing that shoppers are carefully choosing promotional items to help them to make ends meet.
Longer, Warmer Days
“Irish consumers enjoyed longer, warmer days during the last four weeks and took the opportunity to crack out the barbecues. As a result, they spent an additional €2.9 million on beer and lager, €1.9 million on chilled burgers and grills, and €1.2 million on fresh sausages,” according to Kantar’s Healy.
With the cost-of-living crisis bringing change to traditional shopping and eating behaviours, people are also thinking more about what they eat and how they cook at home. As shoppers look for easier meals with less waste, sales of total chilled ready meals shot up by 20%, with shoppers spending an additional €2.9 million, year on year.
Over the 12 weeks to 11 June 2023, the growth in sales of own label (15%) was almost double that of brands (7.8%), as shoppers looked for ways to save money.
Own-label value items saw the strongest growth – up by 28.9%, year on year – with shoppers spending €15.7 million more on these ranges.
According to the research, online sales remained strong over the 12-week period – up by 2.2%, with shoppers spending an additional €3.5 million on the platform, year on year.
New shoppers boosted overall growth by €6 million, as nearly 17% of Irish households purchased online.