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FoodCloud Announces Three New Senior Appointments

By Donna Ahern
FoodCloud Announces Three New Senior Appointments

FoodCloud has announced three new senior appointments to its leadership team.

Sheena Forde has been appointed as partnerships director and Angela Ruttledge as public affairs and stakeholder manager, with Paula Doherty stepping down from the board to take an active role in managing the innovation strategy for the company.

FoodCloud noted that its new strategic plan will focus on the expansion of its technology platform across Europe and beyond, in partnership with international food retailers and foodservice companies.

Commenting on the new appointments, Iseult Ward, co-founder and CEO of FoodCloud, said, “We are excited to announce these new appointments of such talented people as part of our ambitious strategic plan for future growth across Europe.

“We believe that our technology platform can help international food retailers and foodservice companies make a positive impact on society and the environment, while also achieving their ESG and CSR goals.


“Our vision is for a world where no good food goes to waste. With this announcement, we are one step closer to achieving that vision and building a more equitable, inclusive, and circular food system by 2030.”


According to the non-profit organisation, FoodCloud’s technology platform, Foodiverse, enables multinational food retailers and foodservice companies to track and measure their ESG and CSR goals.

It provided detailed data and analytics on the amount of surplus food being redistributed, the number of meals saved, and the impact on the environment, among other metrics.



FoodCloud is marking ten years since it was founded by Iseult Ward and Aoibheann O’Brien, and it has gone from strength to strength, including its UK launch in 2015, in collaboration with the charity FareShare.

The programme began as a pilot project in Tesco stores in Ireland and the UK, with more than 200 million meals having been distributed since it started.

It has since expanded its operations to include partnerships with other major retailers, including Aldi, Lidl, M&S, Waitrose, Musgrave and Booker, with foodservice partners including the likes of Nando’s and KFC.

FoodCloud noted that it is also working with supermarkets in Czechia and Slovakia, and it has joined the Global FoodBanking Network, with funding from Irish Aid to research and pilot a technology solution with African food banks, to increase their social and environmental impact.

Read More: Mars Ireland Partners With FoodCloud For ‘Food For Change’ Programme

© 2023 Checkout – your source for the latest Irish retail news. Article by Donna Ahern. For more retail news, click here. Click subscribe to sign up for the Checkout print edition.

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