Lidl Ireland has extended its dedicated food donation appeal which it first introduced last weekend, to support those in need during the Coronavirus crisis.
Lidl is appealing to customers who would like to purchase an extra tinned or long shelf-life product to leave it in a dedicated table in stores now until Tuesday, 14 April.
The donations will then be distributed through FoodCloud to local charities and food banks, the retailer said.
"It’s clear that local community groups are under increasing pressure due to this crisis so as such we will be extending this appeal in hopes to support them as much as possible," said J.P. Scally, managing director, Lidl Ireland.
Those In Need
"With the generosity of our customers and by utilising our existing infrastructure with FoodCloud we will be able to quickly get the essential supplies to those in need," he added.
Lidl’s long-standing partnership with FoodCloud was established in 2016 and now has a network in place that supports food redistribution from stores and warehouses to more than 300 charities across Ireland which sees all stores and warehouses connected with local charities to donate surplus food to those in need.
50% Donations Decrease
Last week FoodCloud said that in recent times it has seen a 50% decrease in surplus food donations from supermarkets as a result of stockpiling and it foresees an unprecedented shift in the need for food across communities in Ireland.
In light of this, the social enterprise that redistributes surplus food to communities in need, launched an emergency food and funding appeal to aid their charity partners in distributing food parcels.
The group highlighted that the demand for FoodCloud's services has increased in recent weeks with the spread of Covid-19.
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