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SuperValu Reportedly Planning Mobile Services With Eircom

SuperValu is planning to offer mobile phone services using the network of Eircom Group, two people familiar with the matter said.

Talks between Eircom and Musgrave Group's SuperValu unit are at an advanced stage, said the people, who asked not to be identified because the plans aren’t yet finalised.

In a statement, a spokesperson for Musgrave Group said, "As part of our innovation agenda, SuperValu is constantly exploring a range of products to offer consumers. Last year, we launched our Travel Insurance product and we are now in the process of launching home and car insurance products, following feedback from customers on services they would like to avail of.

"As one of Ireland’s most trusted brands, SuperValu is also considering other products to offer in the future, including mobile services, however, we have not finalised our plans in this area."

SuperValu controls about a quarter of the Irish grocery retail market with 2014 sales of 2.6 billion euros, according to the company. U.K.-based Tesco Plc, the largest retailer operating in Ireland, has been offering mobile phone services since 2007, currently using Hutchison Whampoa Ltd.’s Three unit’s network.

Bloomberg News, edited by Checkout

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