Penneys has today confirmed its plans to relocate its existing store in Dundrum Town Centre to the upper floors of the former House of Fraser site.
The Irish retailer said that it will open the doors of its new unit to customers next year.
Penneys that it plans to invest €14.8 million into the new Dundrum Town Centre store, which will feature 60,000 sq ft of prime retail space, a 64% increase on the current Dundrum Penneys store.
Damien O’Neill, head of Penneys ROI and NI, said, “As one of Ireland’s leading shopping destinations, Dundrum is a really important location for Penneys and very popular with our customers."
Located on the second and third floors of Dundrum Town Centre, the increased floor space will allow a much wider selection of fashion and products across women’s, men’s and kidswear as well as its popular beauty and expanded homeware departments.
Speaking about the announcement, Connor Owens, managing director, Ireland, Hammerson Group Management, said, "This will be one of the brand’s biggest retail offerings in Ireland and complements our occupier strategy to mix established household retail brands with vibrant customer-led services from entertainment to restaurants."
"The signing of Penneys also demonstrates the value big brands still see in physical space against an ever-evolving retail landscape," he added.
Work will commence on the new store this Autumn and is set to open in early Summer next year, with the company expecting to create a number of additional job opportunities in the relocated larger store.
The current Penneys store will remain open during construction.
Accoording to the retailer the expansion of Penneys in Dundrum Town Centre reflects Penney’s ongoing commitment and investment in Ireland and follows the company’s announcement last November to invest over €250 million in its Irish business over the next 10 years, creating more than 700 jobs in Ireland over the next three years.
Primark will increase its total selling space in Ireland by an estimated 20% within the next 10 years.
The international retailer currently operates in over 400 locations across 14 markets in Europe and North America.