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Supermarket Sales Rise 3.5% Over Last Year

By Donna Ahern
Supermarket Sales Rise 3.5% Over Last Year

According to the latest supermarket share figures from Kantar Worldpanel Ireland, for the 12 weeks ending 14 August 2016, sales in the grocery market rose by 3.5% compared with last year.

David Berry, director at Kantar Worldpanel, explains: “Over recent months the price of groceries has increased slightly, with an average basket now costing 2.7% more than this time last year. Areas where we have seen the most significant increases include vegetables, fruit and beer – all major categories for the retailers.”

Dunnes Stores posted the strongest growth among the major retailers this quarter, with sales 5.8% ahead of last year. This places Dunnes Stores at 21.2% of the market, up 0.5% from this time last year.

Supervalu also posted positive results, with sales growth of 3.2%. It remains the number one grocery retailer for the 11th consecutive month, and an additional 15,000 households shopped with the retailer in the past 12 weeks. Meanwhile Tesco, in second place, saw a small dip in its market share, from 21.9% to 21.8%.

Lidl performed well in this period. As David Berry explains: “Lidl’s market share has reached 11.9% – a new record high for the retailer, beating its previous best of 11.8% from August 2015. Lidl is reaping the rewards of recruiting 34,000 new shoppers during the past 12 weeks.

“Aldi’s share of the market has increased by 0.1 percentage points to 11.3%, alongside a significant improvement in sales growth. The retailer has recovered well since March this year when it saw sales growth dip below 1.0%: a healthy 4.4% increase in the past 12 weeks shows its performance is firmly back on track,” he continued.

© 2016 - Checkout Magazine by Donncha Mac Cóil

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