SuperValu has been announced as one of the winners at last night’s (Thursday 18 May) Marketing Institute of Ireland’s All-Ireland Marketing (AIM) Awards gala dinner in the Clayton Hotel Burlington Road, Dublin.
SuperValu took home the Gradam Margaíochta le Gaeilge.
Gráinne Wafer, Diageo global director of beer, Guinness, Baileys and Smirnoff, was also recognised as the 2023 recipient of the AIM Champion Award on the night, where over 850 marketing professionals gathered to honour the 115 shortlisted finalist companies competing across 25 categories.
AIM Awards Programme
The Marketing Institute of Ireland’s AIM Awards programme is Ireland’s marketing showcase, with hundreds of entries competing for places on the shortlist, for the 25 awards that span the entire remit of marketing disciplines.
Commenting on the awards, Shane McGonigle, CEO, Marketing Institute of Ireland, said, “Marketing has been shown time and time again to be the key differentiator for successful companies.
“The breadth of entries and the commercial success they have delivered, both at home and abroad, is testament to the value our industry generates for the Irish economy and the calibre of the talent working in the profession.
“The future of our industry is clearly in good hands, judging by [the] strategic and innovative work of all our winners.”
Other Notable Winners
The awards event is a ‘celebration of the achievements of all the shortlisted businesses and recognition of the contribution that the industry delivers to the Irish economy each year’.
Among the winners on the night was Vodafone Ireland, which received the Advertising Campaign Award.
Square took two awards, winning the International B2B Marketing Award and the Digital Marketing Campaign Award.
Pat Spillane from Suntory Beverage & Food Ireland was recognised as the Young Marketer of the Year.
Heineken scooped the Brand Campaign Award for Birra Moretti.
Irish Life received the Sports Sponsorship Award.
Diageo Ireland took home the Integrated Marketing Award for Guinness.